Guinness rewards distributors, supports their business growth

Guinness Nigeria Plc has rewarded its trade partners for best-in-class performance and responsible marketing of its alcoholic beverage brands. At an exquisite and colorful ceremony, the 2015 Distributors’ Conference and Awards Night which held at the Classique Events Centre in Lagos, saw Guinness Nigeria pull out all the stops for an eventful evening.

 The J5 music band kept the ball rolling by belting out melodious soulful tunes from Bob Marley’s Redemption Song to a melody of songs by Nigeria’s own diva, Asa even as guests networked on the red carpet.

Nigeria's Humour merchant, Gordons discharged his duties as the Master of Ceremony very well, carrying everyone along in the celebration of partnership for growth which was the theme of the event.

Speaking at the occasion, Managing Director and Chief Executive Officer, Guinness Nigeria Plc, Mr. Peter Ndegwa commended the distributors for their contributions to the growth and success of the company’s business in the previous fiscal year. He noted that their efforts have helped the company maintain its market leadership, while referencing Guinness Nigeria’s effective and efficient distribution model, which has ensured impressive investment returns, expansion of retail footprints and improved customer experience at every touch point, as a critical success factor.

 Ndegwa further charged the distributors on the need to ensure that consumers are inspired by the Guinness Nigeria brands by keeping in line with the company’s track record for delivering great innovations. “It is very important that the brand continues to enjoy the trust and the respect which it has built with the Nigerian people over the years,” he said